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About Us

At LAUNDRIN, we believe in transforming everyday routines into moments of serenity. Born out of Japanese craftsmanship and a commitment to natural, safe ingredients, our products bring luxury and care into every wash. Our range of fabric softeners and home fragrances captures the essence of nature, creating a sanctuary of calm and comfort in your home.

Our Mission


Our mission is to redefine home care by combining innovative technology with the gentle use of natural ingredients. We strive to enhance the everyday, infusing each fabric with delicate, lasting fragrances while prioritising the safety and well-being of babies, pets, and sensitive skin alike. From Japan to homes around the world, LAUNDRIN brings the art of 'wearable perfume' into your home, offering not just clean laundry, but a renewed sense of tranquility.

Our Promise


We promise to care for your fabrics with the same attention we give to you and your family. Our products are formulated without harsh chemicals or microplastics, ensuring that every touch is gentle, every fragrance is soothing, and every use is an experience in well-being. Safe for baby clothes, kind to sensitive skin, and designed to prolong the life of your garments, LAUNDRIN delivers the softness, freshness, and elegance you deserve.

Healthy Ingredients

Microplastic Free

Specially formulated without harsh chemicals and microplastics, making it baby and pet safe.

Plant-based ingredients

Formulated with natural extracts that are gentle on sensitive skin.